I'm ERIKA S. ROSE, MA
MULTIDISCIPLINARY DESIGNER + DIRECTOR + STRATEGIST
Over 14 years, I've designed for a few companies that exhibit at trade shows and hold conferences and outdoor events. I created wall clings, directional signage, exhibit booths, in-store signage, wallpaper, and many more environmental designs in various roles as a visual designer. Below is a selection of these experiences.
Organizations:
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Morsco
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Entrepreneurs' Organization
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National PTA
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National Coalition of 100 Black Women (NCBW)
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SOME
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VO-CRO
ROLE
Creative Services Manager
Design Consultant
Art Director
PROJECT TYPE(S)
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In-store signage
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Trade show
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Wall paper
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Booths
PTA has two conferences annually that take up to six months of planning and implementation. For the association, I conceptualized the visual branding for the association's largest annual 1200-member event, PTAConXpo and Legislative Conference.
SEE-LA now, Feed Los Angeles, commissioned me to brand their outdoor sustainable food event. For this organization, I was tasked with providing creative direction to the team. I assisted with naming the event and developing the complete brand for the event in English and Spanish. The campaign needed to embody:
Modern/vintage aesthetic, pay homage to farmers, include texture and be souvenir-worthy.
Annually SOME organizes a fundraising event, Break the Cycle, to raise money, awareness, and support for our efforts to break the cycle of homelessness & poverty in our nation’s capital. This year, I was tasked with updating the branding across print and digital channels.
