SEE-LA Change: Anyone Can Grow was an outdoor community event produced by SEE-LA to educate the neighborhood on growing food in their own homes.

 

SEE-LA works to build sustainable food systems and promotes social and cultural activities that support the low-to-moderate-income residents in LA. 

For this project, I was tasked with providing creative direction to the team. I assisted with naming the event and developing the complete brand for the event in English and Spanish. The campaign needed to embody: 

1. Modern/vintage aesthetic

2. Homage to farmers

3. Texture

4. Souvenir